The hand embroidery which enhances the design of most MarketPlace products is beautiful, but it has another serious function.
Including hand embroidery allows the artisans to work from home and keep flexible hours. Most of the women want to be able to manage their time to allow them to sew as well as care for their children and fulfill their home responsibilities.
To allow this option to as many women as possible, the cooperatives maintain a ratio of two embroidery artisans for every one person who is sewing products on a sewing machine. Over 150 embroidery artisans go every day to their mandals, workshops, to return the work they took the day before and pick up their new assignments.
The embroidery designs and colors are determined in Design Workshops. Sometimes the embroidery follows the pattern of the fabric. In other cases, a new motif is created, which is marked on the garment.
The stitches used are fairly basic because we have learned that a new embroidery artisan can be trained in 3 hours in these techniques and begin earning immediately. Complexity is achieved by combining a variety of stitches and through inventive design.